Brand Campaign 2020.
Winning the Continental EMEA account gave BBDO the chance to shift the Brand's perception from very car and technology centric to a more emotional communication:
For over 140 years, Continental keeps on thinking about inventing and improving tyres every single day.
So that you – once you decided for Continental tyres – don’t have to care. And simply rely on driving as safe as it gets.
Continental. We care about tyres. So you don’t have to.
Out of Home.
We care about tyres.
So you don't have to.